AI-led software studio
Software, built and run for you.
AI agents write the code. A human owner who runs real businesses on it is accountable for every product. We build it, we host it, and we keep it running.
What we build
Four kinds of work, one way of doing it.
Every engagement is scoped in writing, built by AI under a product owner, deployed without downtime, and watched after launch.
Business platforms
Multi-location, multi-tenant operations software: sales, inventory, finance, people, marketing. Our flagship Axis runs retail stores across three states.
Platforms → 02Commerce and portals
Online stores, wholesale portals, customer accounts, Stripe checkout, shipping and accounting sync. BirdReel sells to consumers and retailers from one app.
Commerce → 03SaaS and consumer products
Free tiers, Stripe billing, video pipelines, maps, mobile companions. Zoomin, Mygration and WheelsUp each went from idea to paying or active users.
Products → 04Integrations and automation
Two-way sync with POS, QuickBooks, Stripe, ShipStation, USPS, supplier portals and LLMs, with reconciliation and throttle safeguards built in.
Integrations →How we work
AI writes it. A human owns it.
We say this plainly because it is the reason for the speed and the price, and because it only works with an owner who uses the software every day.
Discover with the operator
A paid discovery week with the people who will use the software. It ends in a written scope with a price, or a decision not to build.
Build with AI agents
AI agents write, test and review the code under a product owner who sets direction, reads every change and is accountable for the result.
Ship daily, no downtime
Rolling deploys, feature flags and migrations that run while the business is open. You see progress every day, not at the end.
Run and monitor
Hosting, backups, log rotation, certificate renewal and our own Watchdog monitoring. A product that stays up, not a repository.
Flagship
Axis: one platform for every location.
Sales, inventory, procurement, finance, scheduling, marketing and in-store signage, connected to the point of sale and the accounting system you already run.
- Running today for Wild Birds Unlimited franchise stores, with tenant isolation designed for franchise data agreements.
- Built to be adapted to any business with several locations: bring your own POS and accounting.
- Mobile and in-store: a phone app for counts and tasks, a Chrome extension, and a fleet of signage screens.
Selected work
Products people use every day.
Each case study says what was needed, what we built, how it is built, what it does today with dated numbers, and how we keep it running.

Axis
The flagship. A multi-tenant business platform running Wild Birds Unlimited stores across three states, built to be adapted to any multi-location business.

BirdReel
Smart bird feeder brand: online store, retailer portal with wholesale pricing, Stripe, ShipStation and QuickBooks all reconciled.

Mygration
A free consumer product that turns public sighting data into live maps, rare-bird alerts and a TV display, on shared infrastructure.

Zoomin
A screen-recording SaaS spun out of an internal module: uploads while you record, branded intro and outro, free plan plus Pro on Stripe.
Why us
What sets the work apart.
AI-led, operator-owned
The code is written by AI agents under a human product owner who runs real businesses on it. That is where the speed comes from, and the accountability.
We build it and we run it
Hosting, zero-downtime deploys, monitoring, log rotation, backups and on-call are part of the work, not an add-on you discover later.
Operators first
Axis exists because we run retail stores on it. Every feature was built to be used the next morning by someone with a shop to open.
Integration depth
POS, accounting, payments, shipping, address validation, supplier portals, signage, email and LLMs. Real two-way sync with reconciliation, not webhooks and hope.
Breadth of product types
Enterprise multi-tenant platform, e-commerce with a B2B portal, consumer freemium, SaaS with billing, point of sale, fintech modelling, civic publishing, nonprofit sites, mobile apps.
Security and compliance by habit
Tenant isolation at the query level, franchise data compliance, health data encrypted at rest, strict content security policies, throttle safeguards on every external API.
Have something that needs building, or running?
Tell us what you are trying to do. We reply within one business day, and the first conversation is free.